快為企業形象打造金鐘罩！防堵「.xxx」情色後綴域名

[chami]

企業開設官網，註冊專屬域名已是常識。但，你知道不當的域名也可能嚴重損及企業形象嗎？

網際網路名稱與號碼分配組織（The Internet Corporation for Assigned Names and Numbers, ICANN），已通過「.xxx」成人情色後綴成為新的通用頂級域名。未來上網將可看見以「.xxx」結尾的網址，供色情網站使用。不得不注意的是，「.xxx」域名作為辨識度極高的情色後綴，除了用來開設成人網站，也可能變成惡意傷害企業的鋒利武器。若居心不良者故意將企業域名註冊為「.xxx」後開設色情網站，利用企業品牌的高知名度、高瀏覽率，企圖將消費者導引至錯誤的網站後謀利，對於企業來說是百害而無一利，平白損及形象與商譽；後續若提起域名爭議更是花錢、花時間，企業有苦說不出，只能怨嘆飛來橫禍。如日前知名藝人瑪丹娜的域名madonna.com被色情網站經營者申請，變成色情網站，瑪丹娜只好花錢提起爭議，好不容易才奪回域名。

幸好，「.xxx」管理局同時開放申請不解析的「域名保護」，只要先花小錢鎖住域名，企業即可高枕無憂，不必擔心商標域名被有心人士濫用。目前，台灣只有「網路中文」為「.xxx」管理局核可的域名註冊商，網路中文也已貼心地推出「xxx域名品牌保護方案」，幫助企業先行鎖住商標域名，為品牌形象打造防護金鐘罩，以免企業形象遭他人抹黑。

「.xxx」域名管理局已在日前結束「日出期」，管理局聲稱收到超過八萬筆申請，其中即包括許多正規企業，為了避免自身商標被惡意註冊「.xxx」，而向管理局申請商標域名保護。「.xxx」將於2011年12月7號全面開放，屆時只要跟企業相關的字詞皆可註冊，且管理局不審驗申請人資料，採先到先贏的註冊方式，預計將掀起一波搶註風潮。

擔心來不及保護自己的企業域名嗎？還好，「網路中文」的xxx域名品牌保護方案將於11月30日先行開放申請，讓企業有足夠的時間，填寫申請資料與選擇域名，12月7日管理局一開放立即送件，先為企業搶下所需域名，以保護申請人的權益。「.xxx」情色域名開放在即，企業在經營管理的同時，也別忘了域名保護的急迫性！~youarebe:

◎關於網路中文
網路中文（www.net-chinese.com.tw）是唯一代表台灣參與ICANN國際會議的域名註冊商，成立於 2000年，以優異的技術與服務能力，榮獲多國域頂級授權，是東南亞區域中，最專業的頂級域名註冊商。此外，網路中文是目前全球唯一整合「台、中、港」三 地簡繁中文域名的廠商，除申請外，並提供相對應的各類服務。未來將隨著國際域名的拓展，進行更大規模的系統整合，協助客戶申請並使用更多不同語系之域名（包括日、韓、阿等）。

[best-url]

「.xxx」管理局同時開放申請不解析的「域名保護」，只要先花小錢鎖住域名，企業即可高枕無憂，不必擔心商標域名被有心人士濫用。目前，台灣只有「網路中文」為「.xxx」管理局核可的域名註冊商，網路中文也已貼心地推出「xxx域名品牌保護方案」，幫助企業先行鎖住商標域名，為品牌形象打造防護金鐘罩，以免企業形象遭他人抹黑。


對於「.xxx」管理局這種 形同向企業強索 "保護費" (類似 流氓 耍無賴)的作法 感覺很不好...

[best-url]

對於「.xxx」管理局這種 形同向企業強索 "保護費" (類似 流氓 耍無賴)的作法 感覺很不好...


剛才自 網中 寄發的廣告信上得知 -
網中 制定出的 "保護費" 額度是 NT$6000/兩年 ~dead

[chami]

網中身為ICANN的註冊商，無法左右ICANN決定開放的域名與政策。
但我們絕對堅持提供給客戶多樣的資訊與選擇，提供國內有需求的企業在進行保護時，有方便的窗口，
提供多樣的服務，這也是我們的專業所在:)

[best-url]

[ 「.xxx」管理局同時開放申請不解析的「域名保護」 ] 這種類似

向企業強索 "保護費" (類似 流氓 耍無賴)的作法

應該是「.xxx」管理局 自訂的 營利模式; 而非由 ICANN 決定開放的 政策 ?!

不知道我的見解是否有誤

[best-url]

印象中 -

前幾天瀏覽過的新聞報導說
有些知名大學 都被鼓動
無奈的去註冊了 .xxx 的域名 -

套句老一輩人的話
這叫做 成何體統 ?!

照道理說

"使用者付費" 是放諸四海皆準 的行為法則;
現在「.xxx」管理局 在施行的確是 沒使用域名者也必須支付的 [ 不解析的「域名保護」 ] 費 -
(當然也向 有使用 .xxx 的域名註冊者收費, of course)

[best-url]

印象中 -

前幾天瀏覽過的新聞報導說
有些知名大學 都被鼓動
無奈的去註冊了 .xxx 的域名 -

套句老一輩人的話
這叫做 成何體統 ?!



大家認為:

HarvardUniversity.xxx
Harvard-University.xxx
Harvard.xxx

OxfordUniversity.xxx
Oxford-University.xxx
Oxford.xxx

很好玩嗎?

由於 .xxx 已經界定為 情色網站用 的 後綴;
如果去查詢 Whois 顯示 上列域名是
Reserve by Harvard University (Oxford University)
或是
Registered by Oxford University (Harvard University)

(無論那些域名是否建站)
對於 就讀於 或 畢業自 哈佛大學 & 劍橋大學 的人
都會有傷 顏面/形象 的...

[best-url]

印象中 -

前幾天瀏覽過的新聞報導說
有些知名大學 都被鼓動
無奈的去註冊了 .xxx 的域名 -

套句老一輩人的話
這叫做 成何體統 ?!

照道理說

"使用者付費" 是放諸四海皆準 的行為法則;
現在「.xxx」管理局 在施行的確是 沒使用域名者也必須支付的 [ 不解析的「域名保護」 ] 費 -
(當然也向 有使用 .xxx 的域名註冊者收費, of course)


又一家知名大學 '密西根大學' 受害了 (我妹妹畢業自這學校) -


CMU buys three XXX domain names to protect university image

By Lindsay Knake December 09, 2011

MOUNT PLEASANT — Central Michigan University took a step to prevent its trademark from becoming adult websites.

The Detroit Free Press reported CMU joined the University of Michigan in purchasing the newly available .xxx domain names.

CMU purchased three domain names, and U-M purchased 21.

The adult .xxx domain name became available to the public on Tuesday.
The Free Press reported the adult entertainment industry has a long tradition of using college themes.

Saginaw Valley State University and Michigan State University were among universities that did not purchase any .xxx domain names.

http://www.mlive.com/news/saginaw/index.ssf/2011/12/report_cmu_buys_three_xxx_doma.html


該文末端提到了 同樣位於密西根的 - 密西根州立大學(我弟弟畢業的學校) 目前 沒有購買 .XXX 的域名 ?:teeth (我不知道日後會不會就範 ~embarass:)

[best-url]

印象中 -

前幾天瀏覽過的新聞報導說
有些知名大學 都被鼓動
無奈的去註冊了 .xxx 的域名 -

套句老一輩人的話
這叫做 成何體統 ?!

照道理說

"使用者付費" 是放諸四海皆準 的行為法則;
現在「.xxx」管理局 在施行的確是 沒使用域名者也必須支付的 [ 不解析的「域名保護」 ] 費 -
(當然也向 有使用 .xxx 的域名註冊者收費, of course)


又一家 :XD: -


Ohio colleges buy domain names to protect schools

Dec. 10, 2011

Some universities want to keep trademarks from becoming adult websites

As a red-light district forms this year in cyberspace using new .xxx domain names, universities and other groups are mulling strategies for keeping their trademarks from becoming adult websites.

The Internet Corporation for Assigned Names and Numbers allowed universities, businesses and other organizations with registered trademarks to have first dibs in October at buying .xxx addresses that contain their trademarks. On Tuesday, ICANN opened up sales to the general public.

The .xxx domain is intended to identify pornography sites.

Ohio State University is one of several Ohio universities that picked up .xxx domain names. OSU bought 19 domains, and Ohio University bought three.

Quick searches revealed that the following schools also protected domains: Kent State University, Terra Community College, Oberlin College, Franklin University and Denison University.

Some schools did not, including Zane State College, Muskingum University, Marietta College, Mount Vernon Nazarene University and Bowling Green State University.

"We have had some issues in the past where people have used URLs containing our name for sites that were not appropriate and were not associated with the university," said Rick Van Brimmer, director of trademark licensing for OSU.

He said there is a resolution process through ICANN if the school's trademark is misused.

"This is preemptive," Van Brimmer said. "It's easier than going back and going through that process."

Trademark misuse is not a concern for Muskingum University, however, which did not buy any domains.

"Muskingum is a pretty generic name," said Jeff Zellers, dean of enrollment. "It could be Muskingum County, the Muskingum River, the Muskingum Sheriff's Office."

Zellers said he is not concerned that anyone will "hold us hostage" by buying a domain. "We haven't had much difficulty with people finding us," he said.

http://www.lancastereaglegazette.com/article/20111210/NEWS01/112100302/Ohio-colleges-buy-domain-names-protect-schools?odyssey=nav%7Chead

[wufenpu]

如果去查詢 Whois 顯示 上列域名是
Reserve by Harvard University (Oxford University)
或是
Registered by Oxford University (Harvard University)


這個問題應該可以透過域名proxy服務來解決，
當然，對於苦主來說，結果還是....:gimme

[best-url]

Kesavan Unnikrishnan 透露 -

目前註冊.xxx者大多數是大學和大企業，主要為了防止其名譽被玷污。




Colleges, businesses snap up .xxx domains to thwart porn

By Kesavan Unnikrishnan Dec. 11, 2011

Universities and businesses are buying up their names and variations with the xxx domain to prevent their good names from falling into the hands of the pornography industry.

General availability of .XXX domain names began on December 6, 2011 -- on a first come, first served basis. It is reported that more than 80,000 XXX domains were sold and majority of the buyers were universities and big businesses in a move to keep these domain names off the market and prevent the sullying of their reputations. Surprisingly, legitimate porn sites have shown little interest in the triple X domains.

University of Michigan grabbed 21 .xxx website names associated with their name and other Universities such us University of Kansas,University of Indiana, Central Michigan University have reportedly spent thousands of dollars to buy domain names so that no one else can use those addresses.

University of Michigan Spokesman, Rick Fitzgerald says,
Let me state the obvious: We have absolutely no intent of launching a website in the .xxx domain. But we did this as essentially an insurance policy against someone else taking advantage of the University of Michigan's good reputation.

Big businesses are also snapping up domain names in order to protect their brand names. Google reportedly bought domains like Google.XXX, Blogspot.XXX and Youtube.XXX to prevent them being exploited by the adult entertainment business. Retail major Target purchased a few .xxx names related to their brand.
Target has applied to block a number of the .xxx domains that correspond with our registered trademarks, although we do not plan to use the domains
,said Lee Henderson, a spokesman for the company.

Internet domain registrar companies such us Godaddy.com are trying to make the most of this buying spree selling these domains considerably more expensive than standard domains.The old domains run around $15 per domain name. The new .xxx domains run $99 on Godaddy and $129 on Register.com.

GoDaddy’s XXX domain registration page itself starts with this:
Secure your brand. Protect your reputation.

http://www.digitaljournal.com/article/315922#ixzz1gHINXIeq

[best-url]

光是 University of Michigan 一間大學就(被迫)註冊了 21 個 .xxx :XD:

加上其他 域名投資人所註冊的量

我認為 第一波 .xxx 域名的推廣並不算成功 -


不知道哪天是否會出現 某某 有影響力的 團體/組織
看不慣 這種 類似以 '恫嚇/威嚇' 反其道而行方式 為主的 .xxx 域名註冊局 的 營利模式
上書到 ICANN 與 VriSign 或是 美國的司法機構
取消 目前 .xxx 註冊局的資格...

[best-url]

Colleges block domain names

Kay Luna | December 12, 2011
(http://qctimes.com/news/local/colleges-block-domain-names/article_b1b2a64a-2485-11e1-9a6f-0019bb2963f4.html)

[meme]

.xxx 註冊管理局如果是在美國, 那美國知名商標/品牌的公司或機構
實在不必太擔心被別人搶註其品牌名稱的 .xxx 濫用, 因為一旦發生那種狀況,
被侵權者在美國打侵權官司一定會贏,
除非 .xxx 的註冊管理局並不在美國.

另, 現在美國那些有註冊 .xxx 來防止被別人濫用的大學機構,
也許是為了省下未來可能要打官司索賠的麻煩,
換句話, 如 best-url大說的,
他們被 .xxx 變相勒索了保護費 :XD:

.xxx 在某方面有點像是恐怖組織 XD

[Ricado]

以前常開玩笑說的三種靠恐嚇賺錢行業：
黑道、保險、防毒軟體

看來要多加一種了~greenlau:

[best-url]

.xxx 註冊局 類似 勒索保護費 的惡劣行徑
現在已經引發風波
說不定還會影響到 ICANN 已經核准的其他的新型態後綴...


http://www.washingtonpost.com/rf/image_404h/2010-2019/WashingtonPost/2011/12/12/National-Economy/Images/icann.JPG
In January, the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit association tasked with managing the Internet’s addresses, known as domain names, will begin taking applications from anyone with $185,000 and a desire to reserve their own suffix on the Web.


ICANN is ready for battle over expansion of Web suffixes

By Hayley Tsukayama and Ylan Q. Mui, Tuesday, December 13

There’s been a scramble to snap up domain names for the Internet’s newest designation — .xxx — but not necessarily from those you’d expect. Adult sites have reserved their spot in the newly labeled section of the Web, but so have companies, charities, celebrities and politicians.

Try “barackobama.xxx,” “angelinajolie.xxx” or “redcross.xxx” and you’ll find yourself faced with a black screen with gray type stating: “This domain has been reserved from registration.” In other words, someone’s made sure those brand names are protected from the association with porn.

Companies, the rich and famous and regulators in Washington now are worried that the rush to defensively buy Web addresses will only worsen — and grow more costly — as the organization in charge of doling out real estate on the Internet prepares to unleash an infinite number of Web suffixes to add to the familiar .com, .net and .edu. Some experts say the move will change the landscape of the Internet forever.

In January, the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit association tasked with managing the Internet’s addresses, known as domain names, will begin taking applications from anyone with $185,000 and a desire to reserve their own suffix on the Web. The group oversaw the launch of .xxx last week. Coming after ICANN’s review process could be .god, .abortion, .sex and .georgetown, as well as thousands of others.

ICANN, based in Marina del Rey, Calif., says that the new suffixes will promote innovation and it will make sure the Web addresses do not fall into the wrong hands. But lawmakers and regulators want ICANN to delay its process.

A hearing on the matter will be held Wednesday by a House Energy and Commerce subcommittee, though no legislation is planned at this time, committee spokeswoman Debbee Keller said.

Federal Trade Commission Chairman Jon Leibowitz said last week that implementing the program could be a “disaster” for consumers. Regulators are concerned that ICANN is not doing enough to prevent scam artists from setting up fake sites and confusing average people. The commission is preparing to send a letter to ICANN outlining its concerns about how consumers will be protected under the new registry, said a person familiar with the commission’s thinking who spoke on condition of anonymity because the letter is being drafted.

The U.S. government does not have direct oversight over decisions made by ICANN, which was created in the Clinton administration at the request of the Commerce Department as the Internet was taking off. Its creators resisted regulation because they wanted the Web to stay open.

The FTC, for instance, cannot reverse ICANN’s policies. It can only go after owners of the new suffixes if they engage in deceptive consumer practices — and if they operate in the United States.

The expansion of suffixes may also compel anyone with a brand name to buy multiple Web addresses to protect its image and prevent customers from being tricked by artfully misspelled sites. ICANN, for instance, handed over .xxx to ICM Registry, which has been charging $200 to trademark holders for each Web address they want to reserve.

The National Retail Federation, an industry trade group, has sent letters to Congress criticizing the rollout of the domain names for lacking transparency — and for the potential cost. Besides buying Web sites to prevent themselves from being associated with a .xxx or a .sex suffix, companies may have to fork over $185,000 to ICANN, plus legal fees, to control a suffix of their own. Plus they would have to maintain useless domains at a cost of $50,000 to $100,000 annually, the NRF said.

“It’s a little bit like the Oklahoma land rush,” said Mallory Duncan, NRF general counsel. “You come in now and pay a quarter of a million dollars or forever hold your peace. That’s not a prudent way to run a business.”

The Gap has said it would not only have to defend the names of its eponymous Gap stores, but also for its four other brands: Banana Republic, Old Navy, Athleta and Piperlime.

“ICANN’s domain-name expansion will require us to considerably increase our efforts and costs to monitor and police cybersquatting, counterfeiting, online fraud and phishing, thus diverting resources that could otherwise be used for job creation,” Toby Lenk, president of Gap Inc. Direct, wrote in a letter to Congress.

For ICANN officials, the calls from Washington to delay the process seem odd. ICANN has been working on the expansion for six years and has held more than 40 comment periods where thousands of copyright holders, computer scientists and businesses have weighed in.

ICANN spokesman Brad White said the organization has put protections in place to prevent the creation of deceptive Web sites, such as requiring those wanting to reserve suffixes to provide more contact information and submit to background checks. ICANN also is giving those with trademarks the right to reserve any suffix associated with their brand name.

“This has been a very long and inclusive process,” White said. “It’s simplistic criticism to say that because you will have more space, you will have more fraud.”

[best-url]

http://edm.net-chinese.com.tw/2011y/12m/15d/images/XXXEDM_V2_01.jpg
http://edm.net-chinese.com.tw/2011y/12m/15d/images/XXXEDM_V2_02.jpg
http://edm.net-chinese.com.tw/2011y/12m/15d/images/XXXEDM_V2_03.jpg
http://edm.net-chinese.com.tw/2011y/12m/15d/images/XXXEDM_V2_06.jpg

有件事 就日後再說吧 ~veryangry